Ory Zik: Why Don’t you know your carbon footprint?
A necessary condition is quantitative thinking -- not adjectives and anecdotes like ‘renewable’ and ‘sustainable’ -- but metrics rooted in data and science.
Greenometry is a new social enterprise whose mission is to readily communicate the carbon footprint of everything. Consistent, accurate, and simple metrics are a necessary condition for behavior change. Greenometry's approach combines behavioral aspects, data, and simple physics. Carbon footprinting should be geospatially tuned and harmonize water and land into a simple unifying metric.
Zik's talk will present the foundations of his thinking, the overall platform that will enable ubiquitous carbon footprinting, and specific results on scope 2 emissions, the inclusion of water, and the carbon footprint of solar energy.
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Award-winning physicist, entrepreneur, and environmentalist, Ory Zik founded Greenometry, a non-profit dedicated to quantifying the climate crisis with ‘numbers not adjectives’. Formerly founder/CEO of Heliofocus and CEO of Energy Points, Zik is the founder of Greenpeace Israel and was the curator of Israel’s national Science Museum.